Launch·Jun 1 · 08:0003d:08h:21m:19s
The work

Real clients.
Real numbers.
Real story.

Including the messy parts. Perfect case studies hide the truth — and we said in the manifesto that's something we're against. So here's what actually happened.

Featured case
Sector
Premium F&B
Engagement
Fractional CMO
Markets
Global
Duration
6 months

ZÙSTO.

From ingredient supplier to lifestyle brand.

A Belgian fiber-based sugar alternative with great science and no marketing engine. We rebuilt the entire operation in six months — including the bet that didn't ship and the pivot that worked.

+0%
Meta-attributed sales
+0%
Webshop revenue
0%
Google Ads CPL
+0%
Retail lift, zero retail spend
Selected work

Other engagements. Same model.

Lower retainer than market. A piece of what we bring on the upside. Across sectors, sizes, and stages.

Anchor case — Wellness / Small physical

NovaSense.

Enterprise-grade marketing without the enterprise budget.

Sector
Skin & wellness
Engagement
Social Engine
Markets
Flanders

One on-site shoot. Six months of AI-edited content. Always-on community management. The case study of how a small physical business can run marketing at a level that didn't used to exist at its price point.

Engagement in flight — F&B / Hospitality

Sukhothai.

Forty-seven years. A succession. A new chapter.

Sector
Restaurant
Engagement
Brand + Digital
Markets
Brussels

A Brussels institution navigating a generational handover. Brand, digital infrastructure, operations — built so the second half of the restaurant's life starts stronger than the first half ended.

Engagement in flight — Tech / B2B platform

Moskowitz Library.

The methodology that powers Anti, applied to its own home.

Sector
Publishing / Knowledge
Engagement
Launch + Growth
Markets
Global

The Library that publishes Mind Genomics is also a brand finding its market. Anti runs the launch and growth work. The same methodology Anti applies to every engagement, applied to the institution that gave us the methodology.

Brands we've worked with — three and a half years of incubation
What we ship

Every format. Designed to convert.

No portfolio theatre. These are the deliverables that actually move numbers — produced by five humans and AI agents working in concert.

  • 01
    Static Ad Creatives
    Meta, Google, retail. A/B tested. Built for paid, not for decks.
  • 02
    Video Content
    UGC, brand ambassador reels, AI-edited shorts. Multi-format from one shoot.
  • 03
    Landing Pages
    Built to convert. Fast, sharp, optimised from first pixel to final CTA.
  • 04
    Email + SMS Flows
    Retention engineered in. Welcome, abandoned cart, reactivation, lifecycle.
  • 05
    Social Calendars
    30 days, planned in 47 minutes by AI. Reviewed by humans in 20 more.
  • 06
    Monthly Reports
    Generated on the 1st. Revenue, ROAS, attribution, recommendations. One page.
  • 07
    Custom Apps + PWAs
    Loyalty, receipt scanning, UGC programs. Built to spec, owned by client.
  • 08
    Brand Strategy
    Positioning, voice, message architecture. Mind Genomics-tested before spend.
Want the same?

Same model. Same intensity. Your brand.

If your business has growth ambition and you're tired of paying for decks instead of revenue — let's talk.