If we don't grow your business, we don't earn it.
Lower retainer than market. A piece of what we bring on the upside. Selective partnerships only — because the model only works when our money is on the line too.
Lower retainer
Below market. Always. Because the rest comes from results, not invoices.
Upside share
We earn a piece of what we bring. Aligned by structure, not by speeches.
Skin in the game
Five humans, AI agents in concert. Treating your P&L like ours, because part of it is.
Brand, GTM, and community is the moat. Founders and CTOs are saying it out loud now. Product alone is no longer enough.
Anti-Marketing is built for that moment, across three practices: CPG (food, beverage, cosmetics, supplements), Hospitality (restaurants, wellness, small physical), and Tech (early-stage startups across software, hardware, medtech, deep tech, and category-creating products).
The methodology is powered by the Mind Genomics framework of Howard R. Moskowitz. The contract is the same across all three: lower retainer than market, a piece of what we bring. If we don't grow your business, we don't earn it.
Don't invest in an agency. Become a client first. See the results. Then decide.
Our fee is tied to your growth. Our risk sits with yours. We work with a small number of brands at a time and we choose them carefully.
ZÙSTO. [ six months ] Real story.
If you operate a CPG brand and want to understand the framework behind our work — start here.
The strongest brands don't explain themselves twice. You'll know within the first conversation whether this is for you.